Thursday, 16 September 2010

Research on Huhtamaki

Huhtakmaki is a packaging company that creates it's disposable cups to be used by many different food services across the world. This means that they're designs have to be fairly simple to accommodate for any company that wants to use their products. Also the fact that their clients come from many different countries means that all advertising images can't use text as then there will be issues with translation. I also need to consider that they have other products available on the website so I need my images of cups to fit in with the other images on the website.

"Huhtakmaki is a global packaging company that provide's the world's most recognizable consumer packaging and foodservice containers, as well as the retail lines of Chinet premium disposable tableware, Bibo and Lily."
This is a quote from the company's website so this is how the company chose to present themselves. Their website is rather simple yet professional so I imagine the image I create with be preferred if it fits with this theme, therefore I think studio images would fit best with this theme. However, the website seems pretty new so that may explain the simplicity, so trying new images and being more creative may be more appreciated and create a new look for the company. Therefore I would like to create a wide range of photos to submit with lots of different styles to give the company lots of chose on what style they want to achieve.

No comments:

Post a Comment