Research - Costa Coffee

Costa Coffee is a large cafe business which often uses images of cups to promote itself, having the brand name usually on show printed on the cup or just showing the coffee in the cup to clearly portray what they do. They have many different styles of images in their promotion which are used as part of the artwork in the cafes and for advertising purposes. 

The Costa image has become so well known that these images can be shown at most places with quick recognition to the brand. The use of the cups have contributed strongly to this and have become the recognizable feature to the company. Their use of the simple logo being shown in many different ways, makes it easy to remember and recognize. The use of it in the artwork inside the cafe aswell (such as with the image above with the heart in the cup) just emphasizes on the logo and brand of the company. Also the fact they have images with celebrities and the cups has helped to promote them out to that celebrity's audience.
Personally, I love the image of the heart in the coffee cup shown above. It's simple, cute and all the colours compliment each other. Aswell as this it's such a normal image but the fact the heart is there it's a bit of a change on what is normally seen so draws the eye in and adds interest to the whole image.